The Billion-Dollar Memory Loss: Why India’s Jewellers Are Turning to ‘Invisible’ Tech
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Sector Analysis: Retail Technology & Consumer Behaviour HYDERABAD: The Indian jewellery market is currently enjoying a "Diamond era," quite literally. With market valuations projected to leap from $93 billion in 2025 to nearly $195 billion by 2032 (Grand View Research), the sector is growing faster than it has in decades. Yet, beneath the surface of rising gold rates and crowded showrooms, heritage retailers face a silent operational crisis: they are losing their most valuable asset, their memory. For generations, the "family jeweller" thrived on a simple, unscalable operating model: the store manager’s notebook. He knew your anniversary, your daughter’s wedding date, and your preference for uncut diamonds. But as the industry consolidates and digital touchpoints explode, this notebook has become the single biggest bottleneck to growth. The Crisis: "Touchpoint Leakage" The challenge facing retailers today is not attracting footfall; it is connecting t...