Skip to main content

Freedom Healthy Cooking Oils receives ‘AIMA – RK Swamy High-Performance Brand Award 2022’

Hyderabad: 21st September 2022: Freedom Healthy Cooking Oils, the flagship brand of Gemini Edibles & Fats India Ltd (GEF India) received the prestigious AIMA-R K Swamy High-Performance Brand Award 2021  in a Special Session at AIMA's 49th National Management Convention which was held with the theme 'Advantage India: Thriving in the New World Order. The award was received by, Mr. P Chandra Shekhara Reddy, Senior Vice President - Sales & Marketing, Freedom Healthy Cooking Oils from Shri. Nitin Gadkari, Hon'ble Minister of Road Transport & Highways, Government of India in the presence of other dignitaries.

The AIMA-R K Swamy award was instituted in 2009 by the advertising agency R K SWAMY and All India Management Association, in memory of the founder of the agency Sri R K Swamy, who also was a past president of AIMA. The award is to be given to a high-performing Indian-grown brand. Sri Swamy was a true nationalist who felt that Indian companies and brands are as good as MNCs and to honor his view on the subject, AIMA and R K SWAMY instituted this award. The High-performance brand is identified by a panel of leading Industry leaders. The winning brand must consistently outperform others in the category in terms of revenue and profitability as well as satisfy the Jury that the brand has performed well across other categories as well.

Freedom Healthy Cooking Oils was chosen for the aggressive growth seen from Rs 6,500 Cr to over Rs 10,000 Cr with similar growth in profitability in the last couple of years. 

Past President of AIMA and the Chairman & Managing Director of R K SWAMY Pvt. Ltd, who was the Jury Chair said "We reviewed several categories and studied the performance of various brands before we zeroed in on Freedom. They join several other illustrious brands over the last 12 years like LIC, SBI, Tata, Amul, Titan, HDFC Bank, Bajaj Auto, Wipro, etc. So many congratulations to them and wish them continued success."

Reacting to receiving the award, Mr. Pradeep Chowdhry, Managing Director, Gemini Edibles & Fats India Ltd said "We are delighted to win this award. This was made possible by the hard work put in by our employees and the distributors as well as our agency partners over the last several years. My special thanks to every one of them."

Speaking on the occasion Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Freedom Healthy Cooking Oils said, "We are happy to receive the AIMA-RK Swamy High-Performance Brand Award 2021 for Freedom Healthy Cooking Oils. The brand 'Freedom' is built on the fundamentals of consistently providing good quality products, attractive packaging, deep market knowledge and penetration, innovative marketing, customer outreach, and communication strategy. It has helped us grow and become the No.1 brand by volume sales in the country in the sunflower oil category (Neilsen IQ – MAT March 2022) in an extremely competitive marketplace."

Recently Freedom Healthy Cooking Oils bagged the 'Pride of India Brand Award 2022' in the category 'Best Brands of South India'. The Pride of India Brand awards 2022 recognizes and rewards some of India's most loved, home-grown brands.

Comments

Post a Comment

Popular posts from this blog

  Budget Reaction from  Mr. Anand Kr. Maloo, President- F&A, M.S. Agarwal Foundries "I commend Finance Minister Nirmala Sitharaman on today's budget, which prioritizes the steel industry's growth with increased allocations, enhancing its competitiveness and driving economic growth. The removal of the 2.5% basic customs duty on the import of ferronickel for stainless steel and specialty alloys is a significant and positive step. Increased spending on infrastructure, affordable housing, and internship opportunities fosters innovation and entrepreneurship. The abolition of the Angel Tax and the increased Mudra loan limit to 20 lakhs will support small businesses. While the rise in LTCG could have been avoided, the budget demonstrates a commitment to building a resilient steel sector and driving economic growth. Overall, the budget is a forward-looking and growth-oriented initiative that will benefit India's economy."
Post a Comment
Read more

9M Fertility, an Exclusive Fertility Center inaugurated at Ankura Hospital, KPHB, Hyderabad

  The specialized fertility clinic provides personalized care, advanced technology and high success rates to help hopeful parents start their families. Ankura Hospital , a leading and trusted chain of women and child care hospitals, is proud to announce the official opening of 9M Fertility, a state-of-the-art and exclusive infertility treatment center, at KPHB, Hyderabad. The facility is a  level 2 IVF centre  designed to provide comprehensive fertility services, blending the latest technology with personalized care. The center focuses on ethical, evidence-based treatment, offering a wide range of cutting-edge services aimed at addressing the diverse needs of couples seeking to start or expand their families. 9M Fertility stands out for its focus on four key pillars: ethical and transparent service, an individualized approach, evidence-based treatments, and the use of advanced technology. Equipped with state-of-the-art facilities, the center offers a variety of infertilit...
Post a Comment
Read more
 Adani Gangavaram Port Receives Independence Day Meritorious Award                                                                                                                                                                                                                   Visakhapatnam, 16th August 2024: Adani Gangavaram Port, the deepest and one of the most modern ports in India, was honored with the Independence Day Meritorious Award during the 78th Independenc...
Post a Comment
Read more