Freedom Healthy Cooking Oils recreates ‘Courtroom’ drama in Numaish.
A Verdict of Purity, Hygiene, and Quality
Hyderabad: 23rd January, 2025: Gemini Edibles and Fats India Ltd (GEF India), the makers of Freedom Healthy Cooking Oils brings its acclaimed ‘Freedom Oil Courtroom’ ad campaign featuring Yash to life at the 83rd Numaish Industrial Exhibition 2025 at the Exhibition Grounds, Nampally. Known for its commitment to purity and quality, Freedom has created an engaging and immersive experience that directly connects with consumers, reinforcing its dedication to hygiene and excellence in edible oil manufacturing.
The Freedom stall at Numaish 2025 has been transformed into a courtroom-inspired setup, allowing visitors to step into an interactive space that brings its core message—Purity, Quality, and Hygiene promise to life. Designed with elements reminiscent of a real courtroom—such as a judge’s bench, witness stand, and branding elements. The setup immerses visitors in Freedom’s commitment to purity, quality, and hygiene, reinforcing its position that has made Freedom Refined Sunflower Oil the No.1 in sunflower oil brand in India (as per Nielsen IQ data on the Refined Oil Consumer Pack (ROCP) market in India (U+R) for the year ending March 31, 2024).
To make this experience even more rewarding, visitors can participate in an exclusive QR code-based interactive offer. They can scan the QR code displayed at the stall, which directs them to Freedom Oil's Instagram page. By tagging Freedom Healthy Cooking Oils in their posts or stories, they can claim a 500-gram pack of Freedom Rice Bran Oil free as a token of appreciation. This seamless process—scan, tag, and collect—creates an engaging and rewarding experience for all participants.
Speaking about the brand’s presence at Numaish, Mr P. Chandra Shekhara Reddy, Senior Vice President, sales & Marketing, Freedom Healthy Cooking Oils, said, “We are thrilled to bring our ‘Courtroom’ campaign to life at Numaish this year. Our goal is to provide visitors with an engaging and informative experience that highlights our dedication to quality, hygiene, and purity. Through this immersive setup, we want consumers to see for themselves why Freedom Healthy Cooking Oils is the preferred choice for households across India. Our interactive QR code campaign is a way to connect with our customers and celebrate their trust in our brand.”
Adding to this, Mr Chetan Pimpalkhute, GM, Marketing, Freedom Healthy Cooking Oils, stated, “At Freedom, we believe that purity and hygiene are non-negotiable. Our state-of-the-art manufacturing process, free from human touch, ensures that every drop of oil meets the highest standards of quality. Through this unique ‘Courtroom’ experience at Numaish, we invite visitors to witness our Commitment to excellence first hand. This initiative is not just about showcasing our constant quality checks but also about reinforcing the trust that millions of consumers place in us every day.”
The visitors at Numaish 2025 can explore the courtroom-themed stall, interact with brand representatives, and learn about the constant quality checks and state-of-the-art manufacturing processes that ensure the purity and safety of Freedom Healthy Cooking Oils. The stall also features a unique selfie zone where visitors can capture their experience and share it on social media, amplifying the brand’s engagement with consumers.
With this immersive and interactive initiative, Freedom Healthy Cooking Oils continues to raise the bar in consumer engagement while reinforcing its leadership in delivering high-quality, safe, and pure cooking oils. As a brand trusted in millions of kitchens across India, Freedom remains committed to setting new benchmarks in quality and innovation.
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